Peer Counselor Program Management Training

Ensuring NYS WIC Peer Counselor programs meet the USDA WIC Breastfeeding Support model is an important and extremely effective means of improving, supporting and enhancing breastfeeding initiation, duration and exclusivity in our WIC populations. This training will provide new and experienced peer counselor program coordinators/managers and supervisors with the skills needed to implement, enhance, and sustain a high-quality successful peer counselor program. This includes establishing and communicating the role of the WIC Peer Counselor, their tasks and expectations, caseload prioritization, minimum contact guidelines and scope of practice. By assessing and developing the needed supervisory skills and best practice components of a successful peer program Local Agencies will be able to enhance their breastfeeding outcomes, the quality of Peer Counselor work and interactions, and overall experience of pregnant and breastfeeding mothers enrolled in WIC.

As a result of this training, participants will be able to:

  • Describe the efficacy of the WIC Breastfeeding Model Components for Peer Counseling
  • Compare their local agency’s peer counseling program to the WIC Breastfeeding Model Components for Peer Counseling and identify resources to help address identified gaps
  • Define the tasks and expectations of a Peer Counselor
  • Strategize how to plan and prioritize the work of the Peer Counselor
  • List the methods of assessing the quality and quantity of Peer Counselor work

Prerequisite: Participants should view the Basic Training for Peer Counselors Modules 1-3 before attending this training. You can view the modules on CAI’s LMS here.

Target Audience:  WIC Coordinators, Breastfeeding Coordinators, Designated Breastfeeding Experts, Breastfeeding Peer Counselor Coordinators

Continuing Education: 6 CPEUs, 6 CEUs

•           Doors will open and sign-in will begin 30 minutes before the training start time.
•           Participants that arrive at training by 9:30 AM (or 30 minutes after the official training start time) can make the decision to stay for the training and will receive a certificate of attendance.
•           At 9:31 AM (or 31 minutes after the official training start time) the door will be closed and all late participants will be asked to reschedule.
•           For your comfort, you may wish to bring a jacket or shawl to the training as it is often difficult to control the temperature in the meeting rooms.
•           Please bring a state issued photo ID to enter the building
•           Please note that no food or beverage will be provided




505 8th Avenue
New York, NY 10018
United States